SEO for Tradesmen: Is It Worth it?

It's no secret these days that having a strong Internet presence can help your business tremendously. Many people, when looking for a local carpenter, plumber, or electrician, will use Google as their first resource. Gone are the days of searching through the yellow pages. What search engine optimization (SEO) is all about is knowing what exactly your potential customers are typing in (the keyword) and then optimizing your page so it comes up higher in the search results. Not many will go through pages of search results; they'll click on whatever comes up first. Given that so many people use the Internet these days, do you think SEO for Tradesmen is a worthwhile investment for your trade business? The answer is absolutely yes! There is no way that building and optimizing your website can't help you. It will get the name of your business out there, on peoples' minds, and get it shared. An additional benefit to SEO is that the more people talk about your business, the higher Google's algorithm will rate it! Investing in SEO can do nothing but put more money in your pockets.